--- title: Free Growth Website Home Page Template | Brand Theory description: Transform your website from a static brochure into a high-converting growth machine that leads visitors to and through your pipeline. image: https://info.brandtheorygroup.com/hubfs/Landing%20Pages%202020/Lead%20Magnet%20-%20Home%20Page%20Template/smart-growth-website-template.jpg --- #### ![free_resource_banner](https://info.brandtheorygroup.com/hs-fs/hubfs/Landing%20Pages%202020/Lead%20Magnet%20-%20Home%20Page%20Template/free_resource_banner.gif?width=132&name=free_resource_banner.gif) #### TURN YOUR HOME PAGE INTO YOUR #1 SALESPERSON. If you can’t lead visitors to and through your sales journey, nothing else matters. Get everything you need to nail this on your home page. ![smart-growth-home-page-cover-white-final](https://info.brandtheorygroup.com/hs-fs/hubfs/Landing%20Pages%202020/Lead%20Magnet%20-%20Home%20Page%20Template/smart-growth-home-page-cover-white-final.jpg?width=1200&name=smart-growth-home-page-cover-white-final.jpg) ## Your website needs to be smarter. Not prettier. You’ve spent money on SEO, ads, videos, email and social media ... **why isn’t it moving the needle?** Because it’s sending traffic to a website that doesn’t engage and convert. Before you invest in a "redesign," consider where the real problem lies — most visitors aren’t getting past your home page. When we finally solved this, **it completely transformed our business. ** Get the complete, step-by-step framework and turn your home page into a high-converting sales machine. [GET MY FREE TEMPLATE](https://info.brandtheorygroup.com/home-page-template-lp#form) ###### WHAT'S INCLUDED # Everything you need to create a high-converting home page that engages visitors and leads them into your sales pipeline. ![smart-growth-home-page-cover-final](https://info.brandtheorygroup.com/hs-fs/hubfs/Landing%20Pages%202020/Lead%20Magnet%20-%20Home%20Page%20Template/smart-growth-home-page-cover-final.jpg?width=1200&name=smart-growth-home-page-cover-final.jpg) ### Now you'll have: - The formula for a home page that converts - The perfect message for every visitor - Step-by-step copy writing template - Style guide template for a winning UX - Calls-to-action that convert - An optimized home page that ranks higher [GET MY FREE TEMPLATE](https://info.brandtheorygroup.com/home-page-template-lp#form) ### SmartGrowth™ ## Home Page Template Engage your visitors with a customer-centric home page that guides them into your sales journey. Our simple, 12-step framework makes it easier than ever to transform your website. ![smart-growth-offer-thumbnail-home-page](https://info.brandtheorygroup.com/hs-fs/hubfs/Landing%20Pages%202020/Lead%20Magnet%20-%20Home%20Page%20Template/smart-growth-offer-thumbnail-home-page.jpg?width=330&name=smart-growth-offer-thumbnail-home-page.jpg) ### SmartGrowth™ ## Copy Template This step-by-step copy template pairs with your home page template to make copy writing a breeze. Create the right buyer-centric messages for every section of your page. ![smart-growth-offer-thumbnail-copy](https://info.brandtheorygroup.com/hs-fs/hubfs/Landing%20Pages%202020/Lead%20Magnet%20-%20Home%20Page%20Template/smart-growth-offer-thumbnail-copy.jpg?width=330&name=smart-growth-offer-thumbnail-copy.jpg) ### SmartGrowth™ ## Style Template This is your key to visual consistency and a great user experience. Standardize headline and text styles like the pros, so you can guide visitors to the right message every time. ![smart-growth-offer-thumbnail-style](https://info.brandtheorygroup.com/hs-fs/hubfs/Landing%20Pages%202020/Lead%20Magnet%20-%20Home%20Page%20Template/smart-growth-offer-thumbnail-style.jpg?width=330&name=smart-growth-offer-thumbnail-style.jpg) ### SmartGrowth™ ## CTA Checklist High-converting websites have compelling calls-to-action. Leave the weak CTAs to your competitors and use this 8-point checklist to inspire your visitors to take action. ![smart-growth-offer-thumbnail-cta](https://info.brandtheorygroup.com/hs-fs/hubfs/Landing%20Pages%202020/Lead%20Magnet%20-%20Home%20Page%20Template/smart-growth-offer-thumbnail-cta.jpg?width=330&name=smart-growth-offer-thumbnail-cta.jpg) ### SmartGrowth™ ## Optimization Checklist Your powerful new website won't stand a chance if nobody sees it. This checklist simplifies the task of optimizing for SEO, performance, mobile devices and security, so your site can deliver. ![smart-growth-offer-thumbnail-optimization](https://info.brandtheorygroup.com/hs-fs/hubfs/Landing%20Pages%202020/Lead%20Magnet%20-%20Home%20Page%20Template/smart-growth-offer-thumbnail-optimization.jpg?width=330&name=smart-growth-offer-thumbnail-optimization.jpg) ### SmartGrowth™ ## Growth Website Showdown What's a "brochure" website and why are winning brands ditching it for the customer-centric "growth" model? Learn all you need to know with this head-to-head comparison. ![smart-growth-offer-thumbnail-comparison](https://info.brandtheorygroup.com/hs-fs/hubfs/Landing%20Pages%202020/Lead%20Magnet%20-%20Home%20Page%20Template/smart-growth-offer-thumbnail-comparison.jpg?width=330&name=smart-growth-offer-thumbnail-comparison.jpg) ## Create a high-performing, customer-centric home page, so you can convert more leads and win more customers. Get everything you need ... while it's still free! ![Brand Theory | Growth Marketing, Website Design & Inbound Marketing](https://info.brandtheorygroup.com/hs-fs/hubfs/Website%202020/bt-logo-footer3.jpg?width=200&name=bt-logo-footer3.jpg) - [**](https://info.brandtheorygroup.com/www.linkedin.com/in/carter-edsall) - [**](https://twitter.com/brandtheorygrp) - [**](https://www.facebook.com/brandtheorygroup/) ©2026 Brand Theory  [Privacy Policy](https://www.brandtheorygroup.com/privacy-policy)